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Are your patients hesitant about getting a COVID-19 vaccine?

This Guide supports better clinical conversations about vaccines. It differentiates common types of vaccine hesitancy that primary care clinicians may see. Browse through these types to help identify the sources of your patients’ hesitancy, and find advice and resources on how to address them.
For an overview of how to use this guide, visit theaboutpage.
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Hesitancy Types

Browse the ‘types’ of COVID-19 vaccine hesitancies that primary care teams are encountering to access advice, tips, conversational strategies, and other resources to improve conversations with patients.
Following the Guide’s‘EAASE’ steps
‘EAASE’ Steps
Using the principles of Motivational Interviewing, our team developed the ‘EAASE’ steps to help guide conversations with vaccine hesitant patients: Engage, Affirm, Ask then Share, and Evoke. We call them steps, but you don’t need to follow them as a sequence. You can begin and end on any step. The EAASE approach improves conversations by focusing on the trust relationship between you and your patient.
Rather than focusing on getting your patient to say ‘yes’ to vaccination, the first aim of an EAASE conversation is to build an alliance and set a foundation for vaccine confidence.
EAASE cycle
can help you change the conversation from being about vaccine acceptance to focusing on allyship and your patient’s motivations. The literature says this is an important change to make if you want to improve the conversation.
Who We Are
The Vaccine Hesitancy Guide was developed by a team of researchers out of the University of Calgary’s School of Public Policy. We assembled the Guide’s content out of interviews and conversations with primary care clinicians.
Myles Leslie portrait
Myles Leslie
Dr. Myles Leslie, PhD is an Associate Professor at the School of Public Policy. He is a qualitative action researcher working at the point of health policy implementation and alongside practitioners to identify solutions that can work. Dr. Leslie brings a range of international experience in healthcare ethnography to the study and co-design of primary care quality improvement efforts.
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Raad Fadaak
Dr. Raad Fadaak, PhD is a Research Associate at the School of Public Policy. He has an extensive background in qualitative health research, including research on pandemic preparedness, global health security, and the COVID-19 response in Alberta, Canada.
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Nicole Pinto
Nicole Pinto, MPH is a Research Associate at the School of Public Policy. She received her master’s degree in public health in 2019 at the University of Guelph. Prior to joining the team, Nicole worked on homeless health research in Canada, and international health advocacy for older adults.

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University of Calgary School of Public Policy
AB College of Family Physicians
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QID
Center for Effective Practice
2021 Vaccine Hesitancy Guide
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